How did you get your idea or concept for the business?
The spark of our company began with realizing my personal training clients did not have a solid foundation of eating healthy. I have meal prepped for years due to my busy schedule and I am a nutrition junkie. As the more I worked with them, the more I realized how time consuming the learning curve of a Plant Based Life-Style is, no matter how much they wanted to grasp it. That's where I came in, and provided them with healthy delicious food. Helping people live their best life naturally while staying medication free, or help them get off of meds by using natures medicine, is our continuous drive for our company.
How do you generate new ideas?
I generate new ideas best when my mind is at ease. There is a saying a relaxed mind is a creative mind. With that being said in terms of food I receive inspiration by visiting plant based restaurants all over the US, Pinterest, YouTubers, Doctors who belong to the PCRM, and simply cooking with friends. My favorite thing is experimenting with unorthodox flavor pairings.
What did you learn from your biggest failure?
Our biggest failure makes me laugh and shake my head at the same time. We WAY over cooked for our first Farmers Market in the brink of the hottest time of summer. We learned less is always more, and failures can turn into learning experiences that help people more immediately than we think. Our "extra" food provided meals for many people in Fort Worth that day. The universe has a funny way of aligning its self.
What does success look like for you?
Success to me looks like people overcoming health obstacles with the help of our plant based meals and education. I want to see people getting their health back and youth preventing it from getting to that point.
How has your business grown since joining Locavore?
Since joining Locavore in November of 2018, we have grown in multiple ways. Numbers being one. But more importantly we have become more integrated with our community. Courtney has an incredible heart to truly help foodie trail blazers, she has helped us every step of the way, and is never shy to refer her foodie trailblazers. Thanks to Locavore we have meals available at Leaves Book and Tea Shop, which is just the best spot in town for your mind to take a break! Having a home base kitchen has made scaling up 10x easier, simply by just having everything in one place, and obtaining access to commercial equipment without it burning a hole in our new business pockets. This is our 3rd experience with a industrial shared kitchen, and we are happy to have found our home!
How did you decide to best package your product?
I absolutely love talking about our packaging. We do our best to keep our company footprint to a minimum and stay as ethical as possible. With that being said, most meal prep companies use plastics which is not only bad for the environment but for our health when heating food due to BPAs. We chose to source a packaging that is made from wheat straw fiber which is Bio-degradable in 90 days in a commercial composting unit. What is so great about it is it's 100% made from plants just like our food while being microwave and oven safe! Bottom line is, going with cheaper packaging is not always best for our future generations and our current generations health. Our customers and our world deserves the best!
What food entrepreneur do you most admire and why?
The food entrepreneur I admire most is Alma, the owner of Down To Earth Vegan Kitchen. Reason being, she first started with a food truck when I was still in High School, and around that time very limited vegetarian options in DFW were available. Being first of her kind and another option added to my vegetarian list was extremely exciting. I met her through my mother who was sourcing her breads at the time, and have continued to follow her journey over the years. Now she has a physical location in Arlington near UTA and could not be more happy for her success and much deserved growth! Her consistency has inspired me to be resilient in this foodie trail blazer journey!
What do you do during your free time?
When you own a business is there such thing as free time? haha Well, when I have 5 minutes this is what I enjoy doing: reading and collaborating with my awesome book club Envisioned, playing with my dog Cow, exercising, spending time with my love, coffee dates with my Mom, and last but not least stuffing my face with more delicious food alongside my ride or die business partner.